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Communication, dissemination and exploitation are key components of every Horizon (2020/HEU) project. Yet, there is still some confusion on what the terms really mean and how the corresponding activities relate to each other. This webinar will put a particular spotlight on the role of communication, dissemination and exploitation in maximising the impact of Horizon (2020/HEU) projects. It aims to clarify the terminology by illustrating the differences between the three concepts, and to point out the areas they have in common. Participants will also get an overview on key practical steps to take and consider when elaborating a sound outreach and exploitation strategy.

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