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Selected tools and materials that helps AAL projects to succeed in business development. Please check out most frequently asked questions before requesting help:

Go-to-Market Tools

2022 Go-to-Market Toolkit

The Toolkit includes all relevant topics and issues covered during AAL2Business activities, with hints and recommendations concerning how to improve the use of AAL results and strengthening the commercialisation approaches.

Business model canvas explained

A 2 minute overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers.

Value proposition canvas explained

The Value Proposition Canvas allows you to design products and services that customers actually want. In this short video, we walk you through the tool and how it works.

2017 Business model development toolkit for AAL projects

Toolkit that provides instructions on how to develop business models within AAL projects.


Crowdfunding platforms (different typologies and how to use them)

The webinar will highlight different crowdfunding models and explain which crowdfunding model is most suitable for certain projects or organizations.

Early stage investors (who they are and what they are looking for)

The webinar will consist of online interactive support which will be provided by an early-stage investor with long-lasting experience in investing in early-stage companies and evaluating business ideas across Europe.

Basics of IPR and the unfair advantage

The business side of the R&D sector is often overlooked, but in case of a viable research result, there should be a focus on future exploitation and commercialization.

The Lean Canvas

How does a company transform a great idea into a commercial opportunity? The key is to validate its business model by testing the assumption against the market.

Advanced IPR (negotiation, IP transfer, etc.)

How can you commercialize your IP? What is most suitable for you? To commercialize in house, to establish a spin-off company or to license out? What are the major challenges in licensing out? These are the main questions that the webinar will help you answer.

How to craft a compelling unique value proposition

This seminar is about understanding how to craft a unique value proposition and its relevance to the success of a business opportunity

How to pitch to investors (tools and tips)

This seminar is about grabbing the attention of investors when presenting an investment proposition in its early stage of development, as many AAL innovations are.
A pitch is using little time, the time of an elevator ride, to grab the attention of investors and to convince them to dedicate more time to listen to what you have to say about your innovation and your requests.
The webinar guides you through the steps needed to prepare an appealing pitch and provide tips based on experience and feedback from investors.