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How to handle potential customers? Define your commercialization strategy


Who are your potential customers? The goal of the webinar is to provide the tools and understanding needed to handle every potential customer with precision and quality. During the webinar we will focus on three key areas: 1) Customer Analysis & Identification, 2) Market Validation and 3) Competitor analysis. For this purpose we will provide methods to understand our potential customers, we will use tools for market validation such as the Javelin Board and at the end we will focus on the strengths and weaknesses of current and potential competitors, which are the keys in order to define a proper commercialization strategy.

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