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WEBINAR – How to craft a compelling unique value proposition


Date: Thursday 27 May 2021
Time: 02:00 PM CET
Duration: 1,5 hours
Location: Online
Speaker: Andrea Di Anselmo
Registration: closed

Researchers willing to bring their R&D results to the next stage, as well as aspiring entrepreneurs who are in the process of designing their business model, require an approach that allows them to understand if and how a value proposition can be successfully scaled up to a profitable solution.

Without a value proposition, it is impossible to know if and how the proposed use will generate a positive cash flow, which partners are needed, the nature of key operations, and how to acquire and retain customers.

This seminar is about understanding how to craft a unique value proposition and its relevance to the success of a business opportunity.

In crafting a unique value proposition, the key tool used during the process is the Value Proposition Canvas (VPC). The Value Proposition Canvas helps teams deepen their understanding of target customers. This allows avoiding one of the most common mistakes when developing an innovation: building something that nobody wants.

The webinar will guide you through the steps needed to define and understand your customer, to use the value proposition canvas and to ensure that your product or service is positioned around the customer values and needs.

Andrea Di Anselmo

Andrea is a founding member of META Group and sits in the Board of Directors of META Ventures and of EURADA. He is the Vice-President of INSME, the International Association of SMEs. With a background in civil engineering, Andrea has 25 years of experience in innovation support and company creation, gained participating in international assignments and influencing strategic addresses as a member of the BoD of intermediary organizations, research institutes, Business Angels Networks, Seed fund management companies and SMEs.

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